Market Targeting: Differentiating Your Automotive Targeting Strategies

What is Market Targeting in Automotive? Unlike market segmentation which includes more detailed breakdowns like demographic or psychographic profiles, market targeting includes the level of focus your marketing strategy employs. How broad or how narrow is your target market. Check out the graphic below to better understand how each strategy carves up your DMS.

The Friday Five with Steve Greenfield

DataClover | A Company To Watch The Friday Five with Steve Greenfield Check out the video above to see what Steve Greenfield has to say about DataClover in his Companies to Watch Friday Five segment.  Steve Greenfield is the current CEO and Founder of Automotive Ventures LLC, based out of Atlanta. Automotive Ventures LLC is […]

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