For quite a while, Niello BMW Sacramento’s website was averaging a low average volume of traffic and service appointment conversion rate. In fact, in the month before partnering with DataClover, their website recorded a total of 760 sessions. But what hurt them the most was that even with this low volume of traffic, their website was only able to convert service traffic at a rate of 7.8%. Additionally, their website only acquired 10 new service customers per month on average.
For the 2nd half of 2020 and beyond, Niello BMW Sacramento had 2 major goals for growing its service business. The first goal was to increase its overall service traffic (including appointments and ROs) on a monthly basis. The second goal was to acquire and retain new service customers at the dealership.
Niello BMW Sacramento’s team studied their service website’s performance compared to what DataClover could offer them through the powerful DealerServiceHub (DSH) platform. They concluded that directing all website traffic (both organic and paid traffic) through the DSH platform would provide a significant boost in service appointments booked by their customers.
1st September 2020 onwards, Niello BMW Sacramento made the decision to send all its website traffic through DSH. Here’s how DataClover’s DealerServiceHub (DSH) platform helped Niello BMW Sacramento:
You can check several more of our dealership success stories here.
DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.
DataClover not only designs pioneering software-based products to help auto & car dealerships succeed but also creates educational and up-to-date content to inform all members of the automobile industry.
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2023 is Easily Going to Be One of the Most Promising Years for Dealerships in Recent Times!
Beating the looming inflation and keeping one's revenue stream steady can be done by harnessing the potential and power of
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