Paid Search
100% Service Focused SEM for Automotive
Keywords
100% Service & Maintenance Focused
Our marketing solutions are designed to acquire you more customers. Utilizing Google Ads best practices in campaign set-up, we have created a paid search platform with 100% service focused keywords. Keywords are grouped in distinct segmentation categories: service & maintenance clusters, branded search terms, named locations and local competitors.
Targeting
City & Geo Targeting
We leverage location based and custom audience targeting to accurately pinpoint active prospects as they are seeking service, while analyzing local competitors for your service search terms. We then optimize keyword strategy to ensure ad placement to prevent customers from defecting, win business back, and conquest new prospects.
Targeting
Aftermarket Competitor Targeting
Local independent repair shops often bid on the same keywords your strategy is targeting. We’ll optimize your campaigns to pull business away from the aftermarket and back into your service drive.
OUR SERVICES
Additional Benefits
DataClover’s Search Engine Marketing campaigns are a key component of our DealerServiceHub lead conversion platform. We offer a-la-carte SEM advertising, however, our product is most successful when the full DataClover marketing suite is employed.
Certified SEM Specialist
DataClover is a badged Google Partner. Each member of our SEM team is certified and specialized in Search Marketing.
up to 5 Promoted Offers
Our campaigns are split into several service and maintenance category keyword sets. Promote up to 5 offers across your search campaigns.
Integrated Landing Page
Our ads sets are personalized to the customer search. The landing page will display dynamic content differently for each customer.
Real-Time Dashboard Reporting
Real-time reporting in ServicePulse, DataClover's web-based reporting application.
Linked to Google Analytics
Paid Search campaigns utilize a landing page. The analytics data can be sent to a dedicated account or easily integrated into your current site's GA integration.
1-to-1 Conversion Attribution
Website engagement data is collected and used to find the exact customer who converting off an advertising piece.
