Conquest
Jacob Singer

Why Conquest Data Matters

Conquesting new customers into the service drive can be one of the more difficult battles a Service Director can face when it comes to growing your service business. PPC advertising, Facebook, conquest emailing, and even direct mail can all be leveraged to drive new customer acquisition.

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Conversion Rate
Evan Reiss

How Conversion Rate Effects Appointment Volume

Conversion rate is the rate at which site traffic converts in revenue-generating service appointments. A better conversion rate means increased appointment volume. Conversely, lower conversion rates indicate reduced appointment volume. Understanding conversion rate can give dealers tactical knowledge to improve their total service appointment volume.

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Top-of-Funnel Automotive Keywords banner
SEM/PPC
Evan Reiss

Top of Funnel vs Bottom Funnel Automotive Keywords

Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel keywords are so important. When setting up a Paid-Per-Click, you will want to target keywords that show they are researching service, or have a problem with their vehicle that may indicate service is required.

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