The Benefits of Closed Loop Reporting
Closed-loop reporting “closes the loop” on marketing data (digital customer interactions) and connects it to real-life data, like customer purchases or store visits. This type of reporting is highly effective for brick-and-mortar businesses trying to track the effectiveness of their outbound digital efforts.
Why Conquest Data Matters
Conquesting new customers into the service drive can be one of the more difficult battles a Service Director can face when it comes to growing your service business. PPC advertising, Facebook, conquest emailing, and even direct mail can all be leveraged to drive new customer acquisition.
How Conversion Rate Effects Appointment Volume
Conversion rate is the rate at which site traffic converts in revenue-generating service appointments. A better conversion rate means increased appointment volume. Conversely, lower conversion rates indicate reduced appointment volume. Understanding conversion rate can give dealers tactical knowledge to improve their total service appointment volume.
Top of Funnel vs Bottom Funnel Automotive Keywords
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel keywords are so important. When setting up a Paid-Per-Click, you will want to target keywords that show they are researching service, or have a problem with their vehicle that may indicate service is required.
Using Email Drip Campaigns to Increase Automotive Service Winbacks
There are many components that make an email campaign successful. However, drip campaigns are a key necessity for successful automotive email marketing campaigns. What is
Omnichannel Marketing and Customer Experience
In marketing, omnichannel means we seek to unify the customer experience across multiple marketing channels. Direct Mail, Email, Social Media, and SEM should have consistent
