Investing In Automation: Increasing Content Triggers Across Our Core Marketing Cadence
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel keywords are so important. When setting up a Paid-Per-Click, you will want to target keywords that show they are researching service, or have a problem with their vehicle that may indicate service is required.
2 Questions Every GM Should Be Asking About Service
1. What is my online serivce appointment conversion rate?
Market Targeting: Differentiating Your Automotive Targeting Strategies
What is Market Targeting in Automotive? Unlike market segmentation which includes more detailed breakdowns like demographic or psychographic profiles, market targeting includes the level of focus your marketing strategy employs. How broad or how narrow is your target market. Check out the graphic below to better understand how each strategy carves up your DMS.
The Friday Five with Steve Greenfield
DataClover | A Company To Watch The Friday Five with Steve Greenfield https://youtu.be/M-XpZBos3aQ Check out the video above to see what Steve Greenfield has to
The Benefits of Closed Loop Reporting
Closed-loop reporting “closes the loop” on marketing data (digital customer interactions) and connects it to real-life data, like customer purchases or store visits. This type of reporting is highly effective for brick-and-mortar businesses trying to track the effectiveness of their outbound digital efforts.
Why Conquest Data Matters
Conquesting new customers into the service drive can be one of the more difficult battles a Service Director can face when it comes to growing your service business. PPC advertising, Facebook, conquest emailing, and even direct mail can all be leveraged to drive new customer acquisition.
