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Mercedes-Benz of Paramus – A Dealership Success Story by DataClover

How Mercedes-Benz of Paramus Sold More Vehicle Ownership Products, Retained 85 Service Customers, & Earned $17,200 in Mark-Up Gross Profits Within Their First Year of Using DataClover's Aftersales eCommerce Program!

Mercedes-Benz of Paramus Infographic 1

The Problem

Mercedes-Benz of Paramus had achieved record new car sales but struggled to grow the penetration of Vehicle Ownership products like Prepaid Maintenance Plans. Car sales were up but Prepaid Maintenance Plans were flat.

The Solution

DataClover recommended their “Aftersales eCommerce Program” to the Mercedes-Benz dealership in Paramus. The Aftersales eCommerce platform was easily integrated with a dealership website plugin and started delivering results in no time. DataClover’s program leverages data mining and eCommerce technology to identify more owners and capture more profits from their customer database.

How Mercedes-Benz of Paramus benefitted from DataClover’s Aftersales eCommerce Program in their first year:

 

  • A whopping 13,770 sessions were initiated by vehicle owners looking to buy the dealership’s Mercedes-Benz Star Prepaid Maintenance plans.
  • Sold 85 Mercedes-Benz Star Prepaid Maintenance contracts generating $156,943 in total ppm sales revenue. Each customer contract retains the vehicle for 3 years of service visits and $200 in mark-up gross profits.
  • Locked in retention for 85 customers generating a total of $17,200 in immediate mark-up gross profits that go straight to the dealer’s bottom line.
Mercedes-Benz of Paramus Infographic 2

The Future

Mercedes-Benz of Paramus plans to expand its utilization of DataClover’s Aftersales eCommerce platform by selling Extended Warranties and Vehicle Accessories.

Customized Emails for Mercedes-Benz of Paramus by DataClover

Dealership Testimonial

“I don’t recommend products that don’t work – and this one works!”

– Mark Mickens, Fixed-Ops Director, Mercedes-Benz of Paramus

Sell more Services & Retain More Customers!

Book a live 15-minute demo with dataClover's aftersales e-commerce platform today!

DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.

A Dealership Success Story by DataClover

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DataClover's Dealership Success Products

Aftersales E-Commerce ServiceBundler

Sell all your best products and services through a clean, effective, easy-to-use, & quick digital storefront on your dealership website. Create tailor-made product/service baskets or bundles and offer them to your customer with various offers & discounts.

Service Lead Conversion Platform

Boost your overall service lead conversion results through our all-in-one service lead conversion platform. Engage audiences with an increased online presence by using our offer management system, appointment scheduler, content library, and more.

Paid Search (PPC) Campaigns

All our Paid Search & SEM services for dealerships are 100% Service & Maintenance focused. Our team of certified SEM experts & specialists use the most effective techniques to bring in high-quality service leads and grow your business.

The Quickest Service Scheduling Tool EVER!

Your customers may be in a hurry or simply don't like typing in too much to book their service appointments. Our pioneering 'Quick Schedule' Tool is designed for speed and enables your customers to book their appointments in less than 30 seconds!

Email Automation

DataClover’s programmatic email cadences target customers at the right time in their lifecycle. With 75+ lifecycle triggers, our data-driven email program is fully flexible and allows you to decide - which product suites to enable and which customers to target.

Social Media Advertising

Using our custom-built Audience Manager & Facebook App Integration programs, our dealership social media experts get your best service offerings, discounts, and more in front of your entire audience and customer base.

Aftersales E-Commerce ServicePPM

Our ServicePPM platform supports OEM prepaid maintenance programs and automatically handles 90% of contractual elements for qualifying customers. This product was designed for speed and thus enables a quick sale completion - before your customers ever come into your store.

Discount/Offer Management System

We offer 100+ CI-Compliant Offer Templates while also giving you full control over which offers your customers get to see. Our system is designed for flexibility & enables you to fully customize every offer field for all types of customers and services.

Content Library

Our content library is dynamically created to give dealerships an alternative customer engagement strategy. We offer 50+ service & maintenance articles for your marketing drive so you can convert service leads at a much lower CPA.
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