Mercedes-Benz of Paramus had achieved record new car sales but struggled to grow the penetration of Vehicle Ownership products like Prepaid Maintenance Plans. Car sales were up but Prepaid Maintenance Plans were flat.
DataClover recommended their “Aftersales eCommerce Program” to the Mercedes-Benz dealership in Paramus. The Aftersales eCommerce platform was easily integrated with a dealership website plugin and started delivering results in no time. DataClover’s program leverages data mining and eCommerce technology to identify more owners and capture more profits from their customer database.
How Mercedes-Benz of Paramus benefitted from DataClover’s Aftersales eCommerce Program in their first year:
Mercedes-Benz of Paramus plans to expand its utilization of DataClover’s Aftersales eCommerce platform by selling Extended Warranties and Vehicle Accessories.
“I don’t recommend products that don’t work – and this one works!”
– Mark Mickens, Fixed-Ops Director, Mercedes-Benz of Paramus
DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.
DataClover not only designs pioneering software-based products to help auto & car dealerships succeed but also creates educational and up-to-date content to inform all members of the automobile industry.
Reach out and we’ll show you how. It’s easier than you think.