Mercedes-Benz of Paramus – A Dealership Success Story by DataClover
How Mercedes-Benz of Paramus Sold More Vehicle Ownership Products, Retained 85 Service Customers, & Earned $17,200 in Mark-Up Gross Profits Within Their First Year of Using DataClover's Aftersales eCommerce Program!
The Problem
Mercedes-Benz of Paramus had achieved record new car sales but struggled to grow the penetration of Vehicle Ownership products like Prepaid Maintenance Plans. Car sales were up but Prepaid Maintenance Plans were flat.
The Solution
DataClover recommended their “Aftersales eCommerce Program” to the Mercedes-Benz dealership in Paramus. The Aftersales eCommerce platform was easily integrated with a dealership website plugin and started delivering results in no time. DataClover’s program leverages data mining and eCommerce technology to identify more owners and capture more profits from their customer database.
How Mercedes-Benz of Paramus benefitted from DataClover’s Aftersales eCommerce Program in their first year:
- A whopping 13,770 sessions were initiated by vehicle owners looking to buy the dealership’s Mercedes-Benz Star Prepaid Maintenance plans.
- Sold 85 Mercedes-Benz Star Prepaid Maintenance contracts generating $156,943 in total ppm sales revenue. Each customer contract retains the vehicle for 3 years of service visits and $200 in mark-up gross profits.
- Locked in retention for 85 customers generating a total of $17,200 in immediate mark-up gross profits that go straight to the dealer’s bottom line.
The Future
Mercedes-Benz of Paramus plans to expand its utilization of DataClover’s Aftersales eCommerce platform by selling Extended Warranties and Vehicle Accessories.
Dealership Testimonial
“I don’t recommend products that don’t work – and this one works!”
– Mark Mickens, Fixed-Ops Director, Mercedes-Benz of Paramus
Sell more Services & Retain More Customers!
Book a live 15-minute demo with dataClover's aftersales e-commerce platform today!
DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.
A Dealership Success Story by DataClover
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