In 2023’s dynamic automotive terrain, dealerships simply have to harness the full power of digital programs & tools to surge ahead of their competition. This article will take you through robust digital strategies to boost your service acquisition!
The Advent of Automotive eCommerce Solutions Has Been Nothing Short of a Boon to Dealerships Across the Globe!
2023 is Easily Going to Be One of the Most Promising Years for Dealerships in Recent Times!
Beating the looming inflation and keeping one’s revenue stream steady can be done by harnessing the potential and power of one’s service lane! That’s right, in this market and time, SERVICE IS KING!
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel keywords are so important. When setting up a Paid-Per-Click, you will want to target keywords that show they are researching service, or have a problem with their vehicle that may indicate service is required.
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel keywords are so important. When setting up a Paid-Per-Click, you will want to target keywords that show they are researching service, or have a problem with their vehicle that may indicate service is required.
1. What is my online serivce appointment conversion rate?
What is Market Targeting in Automotive? Unlike market segmentation which includes more detailed breakdowns like demographic or psychographic profiles, market targeting includes the level of focus your marketing strategy employs. How broad or how narrow is your target market. Check out the graphic below to better understand how each strategy carves up your DMS.
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Closed-loop reporting “closes the loop” on marketing data (digital customer interactions) and connects it to real-life data, like customer purchases or store visits. This type of reporting is highly effective for brick-and-mortar businesses trying to track the effectiveness of their outbound digital efforts.
Conquesting new customers into the service drive can be one of the more difficult battles a Service Director can face when it comes to growing your service business. PPC advertising, Facebook, conquest emailing, and even direct mail can all be leveraged to drive new customer acquisition.
Conversion rate is the rate at which site traffic converts in revenue-generating service appointments. A better conversion rate means increased appointment volume. Conversely, lower conversion rates indicate reduced appointment volume. Understanding conversion rate can give dealers tactical knowledge to improve their total service appointment volume.
Drip Campaign Strategies There are many components that make an email campaign successful. However, drip campaigns are a key necessity for successful automotive email marketing
In marketing, omnichannel means we seek to unify the customer experience across multiple marketing channels. Direct Mail, Email, Social Media, and SEM should have consistent
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