Mercedes-Benz of Huntington – A Dealership Success Story by DataClover
How Mercedes-Benz of Huntington Used DataClover's Custom Email Services to Drive Its Service Appointments & Revenue
The Problem
During the start of the COVID-19 pandemic, several dealerships in the US were not able to retain as many customers and earn enough revenue. Mercedes-Benz of Huntington was no exception. Owing to its slow start in August 2020, Mercedes-Benz of Huntington was seeking new growth strategies to increase its overall service traffic and appointment conversion.
The Solution
During this down period in the automotive market, Jim Gustaw and Steve Young, the service managers at Mercedes-Benz of Huntington, were introduced to DataClover’s range of digital tools for dealership success. Soon after our initial discussions, the service managers from the dealership decided to go ahead with using the analytics report within our DealerServiceHub (DSH) program to spark a few new ideas and initiatives by their customers.
Our DSH platform reporting program identified a number of key metrics for the dealership:
- Highest converting service offer and campaign type over the last 3 months
- Service offers that were responsible for generating the most appointments
- Number of conquest owners their service marketing reached last month
Jim and Steve fired off an email to their DataClover Account Manager requesting audience counts and confirming a campaign
launch date. The campaign launched soon after and generated 28 online appointments from inactive customers in the first 48 hours. During the time, this was a staggering response for the dealership!
The Future
The combination of real-time data and analytics can produce powerful service marketing outcomes. Upon realizing this early on with DataClover’s pioneering tools, Mercedes-Benz of Huntington is now looking for more avenues of growth with us.
You can check several more of our dealership success stories here.
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DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.
A Dealership Success Story by DataClover
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