Johnson Hyundai Of Cary – A Dealership Success Story by DataClover
- November 9, 2020
How Johnson Hyundai of Cary Revolutionized Its Service Scheduling Capabilities & Received 71 Service Appointment Requests from Its Customers Within the First Seven Days of Using DataClover's DealerServiceHub (DSH)
The Problem
The average dealership online scheduling tool takes around 25 clicks and 8 different screens to complete. Naturally, because of the lengthy and cumbersome process, customers tend to drop off. This increases the bounce rate and finally affects the retention of customers and revenue earned by dealerships. Johnson Hyundai of Cary faced such a problem for a long while. And because of the pandemic, the effects of this problem only increased.
The Solution
DataClover’s DealerServiceHub (DSH) personalizes and simplifies the online scheduling process in a way that enables one’s customers to book service appointments in just a couple of clicks. DealerServiceHub’s “Quick Schedule” tool is quick, easy, transparent, and just like shopping on Amazon, Walmart, or any other of today’s leading eCommerce retailers.
In 2020, Johnson Hyundai was seeking a renewed and more powerful way of growing its service business. And after LIVE-witnessing the overall success of how DSH converted service website traffic into a service business, they gave our product a try.
After launching DSH, Johnson Hyundai of Cary experienced positive results on the very first day of the product going live. The DSH program automated marketing to owners that were in need of services in the local market. After 3 days live on DSH, Johnson Hyundai generated 45 new service appointments. This was by far the largest volume of service bookings the store had seen in months!
Additionally, the DSH program did not impact profitability at all. In fact, the DSH program automates marketing that is educational and not just heavy on discount-oriented sales. With us, owners receive all forms of service communications personalized to their vehicle mileage and seasonal maintenance needs.
The Future
DSH helps dealerships increase their overall service volume while keeping more gross profit on every RO. After witnessing tremendous numbers early on, Johnson Hyundai of Cary is looking for more of DataClover’s digital products to boost its service business.
You can check several more of our dealership success stories here.
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DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.
A Dealership Success Story by DataClover
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