Silver Star Motors – A Dealership Success Story by DataClover
How Silver Star Motors Lifted their Aftersales Service Business Using DataClover's DealerServiceHub (DSH)
The Problem
The COVID-19 pandemic not only affected car sales but also affected the overall service business for dealerships. This downturn in the market also affected Silver Star Motors who were then looking to ramp up their service business in 2021.
The Solution
In March 2021, Silver Star Motors decided to launch DataClover’s DealerServiceHub (DSH).
DSH gave Silver Star Motors customers a fast and easy way to schedule their service appointments online. Additionally, DSH also helps generate a higher marketing ROI as it can convert service traffic into more service appointments.
Here’s how Silver Star Motors benefited from DataClover’s DealerServiceHub (DSH):
- In their first 30-days on the platform, Silver Star Motors’ service marketing generated 68 appointment requests.
- The dealership saw DSH page traffic convert at 12% – which was 5X greater than their previous service scheduling page.
- 31 out of the 68 customers hadn’t serviced with the dealership in over 15 months and 11 customers had never visited the dealership before!
The Future
The increased service appointment volume drastically improved Silver Star Motors’ overall OEM retention scorecard. Now, they’re in contention to start using more digital products that can boost their service business and revenue.
You can check several more of our dealership success stories here.
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DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.
A Dealership Success Story by DataClover
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