Scharmach Auto Group – A Dealership Success Story by DataClover
- August 9, 2020
How Scharmach Auto Group's Three Dealerships (BMW Northwest, Northwest MINI, & Seattle MINI) Significantly Improved their Digital Engagement & Service Business Using DataClover's Powerful DealerServiceHub (DSH) Program
The Problem
The biggest problem faced by the Scharmach Auto Group stores (BMW Northwest, Northwest MINI, & Seattle MINI) was that they were struggling to convert beyond 4% on online appointments. This was mainly because their existing scheduling page extended to 4 pages and took customers an average of 21 clicks to book service appointments.
Because of this, the dealerships were not able to convert customers and vehicle owners to their maximum potential and were missing out on their service revenue.
The Solution
It only took a few initial discussions with the DataClover team about their revolutionary digital products for the Scharmach Auto Group dealerships to implement some of them on their website(s).
Since transitioning to DataClover’s DealerServiceHub (DSH) program, the dealership stores are now converting dramatically higher amounts of service traffic on their websites. Here’s how the Scharmach Auto Group dealerships benefited from DataClover’s DealerServiceHub (DSH) program:
- BMW Northwest was converting at 10.4%, Northwest MINI at 14.2%, and Seattle MINI at 16.2% (90 days average).
- The existing 4-page scheduling process on their websites was reduced to 1 page and the number of clicks it took to schedule an appointment reduced from 21 clicks to 3 clicks.
The Future
DSH has provided the Scharmach Auto Group dealerships with a more convenient and user-friendly experience, which directly resonates more with the expected luxury and leisure associated with their brands and their customers.
You can check several more of our dealership success stories here.
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A Dealership Success Story by DataClover
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