Closed-loop reporting “closes the loop” on marketing data (digital customer interactions) and connects it to real-life data, like customer purchases or store visits. This type of reporting is highly effective for brick-and-mortar businesses trying to track the effectiveness of their outbound digital efforts.
Conversion rate is the rate at which site traffic converts in revenue-generating service appointments. A better conversion rate means increased appointment volume. Conversely, lower conversion rates indicate reduced appointment volume. Understanding conversion rate can give dealers tactical knowledge to improve their total service appointment volume.