Investing In Automation: Increasing Content Triggers Across Our Core Marketing Cadence
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel keywords are so important. When setting up a Paid-Per-Click, you will want to target keywords that show they are researching service, or have a problem with their vehicle that may indicate service is required.
2 Questions Every GM Should Be Asking About Service
1. What is my online serivce appointment conversion rate?
Market Targeting: Differentiating Your Automotive Targeting Strategies
What is Market Targeting in Automotive? Unlike market segmentation which includes more detailed breakdowns like demographic or psychographic profiles, market targeting includes the level of focus your marketing strategy employs. How broad or how narrow is your target market. Check out the graphic below to better understand how each strategy carves up your DMS.
Using Email Drip Campaigns to Increase Automotive Service Winbacks
Drip Campaign Strategies There are many components that make an email campaign successful. However, drip campaigns are a key necessity for successful automotive email marketing campaigns. What is a Drip Campaign? Drip campaigns are follow-up marketing campaigns. You might think of them as extensions of the main campaign. Customers receive a primary email campaign. Marketers […]