Using Email Drip Campaigns to Increase Automotive Service Winbacks

There are many components that make an email campaign successful. However, drip campaigns are a key necessity for successful automotive email marketing campaigns. What is a Drip Campaign? Drip campaigns are follow-up marketing campaigns. You might think of them as extensions of the main campaign. Customers receive a primary email campaign. Marketers use the engagement […]

Omnichannel Marketing and Customer Experience

Omnichannel Automotive Marketing

In marketing, omnichannel means we seek to unify the customer experience across multiple marketing channels. Direct Mail, Email, Social Media, and SEM should have consistent and clear messaging driving home the main points related to service. What it Looks Like in Practice The Service Customer Let’s imagine you are a customer and you know it’s […]