Conversion rate is the rate at which site traffic converts in revenue-generating service appointments. A better conversion rate means increased appointment volume. Conversely, lower conversion rates indicate reduced appointment volume. Understanding conversion rate can give dealers tactical knowledge to improve their total service appointment volume.
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel keywords are so important. When setting up a Paid-Per-Click, you will want to target keywords that show they are researching service, or have a problem with their vehicle that may indicate service is required.
There are many components that make an email campaign successful. However, drip campaigns are a key necessity for successful automotive email marketing campaigns. What is a Drip Campaign? Drip campaigns are follow-up marketing campaigns. You might think of them as extensions of the main campaign. Customers receive a primary email campaign. Marketers use the engagement […]
In marketing, omnichannel means we seek to unify the customer experience across multiple marketing channels. Direct Mail, Email, Social Media, and SEM should have consistent and clear messaging driving home the main points related to service. What it Looks Like in Practice The Service Customer Let’s imagine you are a customer and you know it’s […]