Dealership Technicians Offer Expertise

By |January 18th, 2017|

DataClover is helping automotive dealerships become customers’ first choice for service repairs. By working to increase customer loyalty, recapture previous customers, and gain new customers, DataClover is showing auto owners the advantages of having repairs done at the dealership over aftermarket shops.

One of the biggest advantages of having your vehicle repaired at the dealership is […]

The Cost of Scheduled Maintenance

By |January 16th, 2017|

Founded in 2014, DataClover offers automotive dealerships tools to retain and recapture service repair customers. DataClover addresses the challenges new car franchises face in maintaining a service repair relationship with customers who purchased vehicles. The company helps dealerships achieve a competitive edge against aftermarket service providers in their local markets.

A new car purchased in the […]

Educate & Inform: If you don’t, someone else will!

By |October 24th, 2016|

Dealerships have to think long-term and build a relationships with customers. This starts with oil changes and other routine maintenance.  Most people do not keep their vehicle up to date with routine maintenance because they don’t actually know what needs to be done.

The goal is to keep the customer involved by making them a […]

The Aftermarket Truth

By |July 5th, 2016|

In the U.S., consumers have access to a handful of choices when it comes to changing our oil. We can change it ourselves, take our car to the dealer, or head to an “express lube” like Jiffy Lube or Valvoline.

Many of us choose the “express lube” option because it’s quick and easy, and is […]

Why Should You Service at the Dealership? Here’s Why.

By |June 21st, 2016|

Today’s drivers keep their car on the road for a long time.  According to R.L. Polk, the average age of a vehicle on the road is 11.4 years.  With older cars on the road, service and recommended maintenance become more important than ever.

So where should you service your vehicle?  Your selling dealership! Aren’t they going to […]

One Thing That Makes the Recall Experience Painful For Your Customers

By |June 7th, 2016|

The word is out. Over 50 Million vehicles are subject to recall.

“Recall Fatigue” is real. See the numbers to back it up here. Owners aren’t completing their recalls and dealerships are missing a large amount of unrealized service revenue.

Bad Customer Experience

We asked our dealership customers how they handle open recalls. The answers were the same. […]

Looking For Fast Cash? Or Building Customers For Life?

By |June 3rd, 2016|

A successful dealership should know that their best sales employees are not always found at the front of the store, they are often in the back selling your service drive.

But do your service advisors know this? With the majority of a dealership’s revenue coming from the service department, it is crucial for your service advisors […]

87% vs. 13% and Why Dealers Are Losing the Battle for Their Customer

By |May 31st, 2016|

87% vs. 13% … What do these numbers mean? NADA says, annual U.S. auto repair sales total $223 Billion in Customer Pay. How much do dealership service centers receive?

13%. That’s it.

The Aftermarket and Independent auto service repair shops get 87% of the $223 Billion in Customer Pay. The Dealership Service Center is losing the battle […]

Why Tires are the Key to Service Retention

By |March 31st, 2016|

Over the past few years, there has been a major push by dealerships and manufacturers to focus on service retention. The top two services customers have performed away from the dealership are oil changes and tires.
Why Should I Care About Selling Tires?
Yes, tires are a low gross profit item compared to services that require more […]

Top 10 Email Marketing Statistics Shaping The Now

By |February 26th, 2016|

Want to spend less time researching automotive email marketing best practices? We feel the same way. We have gathered the top eye-opening email statistics to empower your dealership’s marketing department for you.
Here is what is impacting the email marketing industry:

The average open rate for a transactional email is 50% (MarketingSherpa)

51% of all email is […]

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