Email Marketing

/Email Marketing

Service Appointments with Better Data

By | 2018-02-21T17:23:17+00:00 June 14th, 2016|Automotive, Email Marketing, Identity and Branding, Marketing|

You asked.  We answered.  We've added 3 New Features to your "Tomorrow's Service Appointments" email.  Check 'em out: 1.) VIN-Specific Recall Data for Each Service Appointment. We partnered with CARFAX to identify all open recalls on your upcoming service appointments.  The recall data is straight from the OEM, so it's specific to the VIN.  This [...]

The question everyone is thinking… How do I get more customers into my Service Drive?

By | 2016-06-14T18:29:22+00:00 April 7th, 2016|Automotive, Digital Marketing, Email Marketing, Marketing|

Well, my question to you is, “Are your service emails working?” Are customers mentioning them when they come in for service? By tracking the right email metrics, you can know for sure. With the information gathered from an email campaign, you can fix what is failing, and provide insights into what’s working. A strong open [...]

Top 10 Email Marketing Statistics Shaping The Now

By | 2018-02-21T17:23:18+00:00 February 26th, 2016|Automotive, Email Marketing, Identity and Branding, Industry News, Marketing|

Want to spend less time researching automotive email marketing best practices? We feel the same way. We have gathered the top eye-opening email statistics to empower your dealership's marketing department for you. Here is what is impacting the email marketing industry: The average open rate for a transactional email is 50% (MarketingSherpa) 51% of all [...]

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